Almost everybody who is trying to build a big business or personal brand is thinking about their content strategy wrong, especially businesses that were operating before the internet was where it is today. You need to start putting content, whether that is audio, video, writing, photos, or anything else, as the #1 priority of your business and posting those pieces of content on the 7-8 platforms that really matter. This is almost essential now for a business to be successful. Too many businesses are not making content their #1 priority and it's hurting their business because of it. Once you truly live by this idea and fully commit to your content strategy over almost all other aspects of your business, you will see all the other metrics you value improve as well.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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