WHY YOU SHOULD USE MEDIUM FORMAT!

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tylershields
Published at : 01 Jan 2021
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A talk between Tyler Shields and Ivan Rodrigues about Natural Color solution, Hasselblad medium format and all things Color Science.

@ivanalmeidarodrigues
@thetylershields
www.tylershields.com
www.hasselblad.com

HASSELBLAD NATURAL COLOR SOLUTION
NATURAL COLORS
While image colour and tonality are somewhat subjective, the tones displayed in an image are controlled by the following:

Pixel size and sensitivity (Dynamic range)
Number of bits per colour channel in the A/D conversion process
Colour profile applied to the resulting image data
The Hasselblad Natural Color Solution (HNCS) was developed for serious users who demand the utmost colour accuracy. This system delivers the best possible natural colours from the selected chip without having to select from multiple presets. The HNCS delivers smoother tonal transitions and a more analogue film-like image quality straight out of the camera, thanks to its 16 bit colour depth, compared to the majority of smaller DSLR sensors.

Solutions where you have to sacrifice some colours in order to get others right are unacceptable.
Correct colours need to be in every shot, regardless of subject.
A simplified colour temperature control that ensures the correct rendition of colours is important.
A one-profile solution is ideal in order to keep colour management simple.
Natural Color solutiontyler shieldshasselblad

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