Why MORE Is Often LESS

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Better Than Yesterday
Published at : 12 Jan 2021
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When we have very little choice, or perhaps even no choice, we are very likely to be unhappy.
But as you gain more options, and you have the ability to choose between them, your happiness increases.
So, obviously having choice is good.

But what's interesting, is as you get more and more options, your happiness doesn't keep increasing.
Instead, counter-intuitively, it decreases.
In fact, having too many options to choose from, can be just as bad, as having no options.

So rather than liberating us and making us happier, having a lot of options does the opposite.
Psychologist Barry Schwartz coined this phenomenon, the paradox of choice.
Because more becomes less.
the paradox of choicebarry schwartzbetter than yesterday

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