Local SEO refers to the process of 'optimizing' your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. ... People search for local businesses using various search engines… Google, Bing, Yelp, Apple Maps, etc
Local search can help weed out searchers who aren't likely to contact your business. This isn't because search engines are making a concerted effort to shield businesses from customers, but because they want to provide relevant local results based on proximity and intent.
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