Trust and the Category Advisor

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8th & Walton
Published at : 14 Jan 2021
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Steve Fortner, category advisor at Dannon, talks with host Derek Ridenoure about managing a category that's on fire, the difference between account managers and category advisors, and building and maintaining trust with your buyer. Andy Schuch, Schuch Up Sales Strategies, and Iris Rorwick, 8th & Walton, review the week's headlines of special interest to suppliers.

http://www.8thandwalton.com
3:10 Iris Rorwick and Andy Schuch
13:57 Steve Fortner
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