TOKEN - a Lightweight wheels film

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Published at : 12 Dec 2020
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Some people identify deeply with the place where they work everyday. Some say they "live the brand".
Few are the brand.

Meet Manne -- Production Leader at Lighweight. This short film accompanies him on trip to tattoo artist Luke Atkinson to get his favorite symbol eternalized on his skin -- the new Lighweight brand signet. To him it is not a tattoo -- he claims he doesn't even want a tattoo. It is the ultimate token of dedication to the finest and lightest carbon wheels out there he so enjoys making by hand with his team every day.

Manne is free, because he is where he wants to be.
Thank you Manne -- for showing us the way.

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Einige Menschen identifizieren sich wirklich mit Ihrer alltäglichen Arbeit. Andere sagen, dass Sie die Marke leben, für die Sie arbeiten.
Aber nur ganz wenige sind selbst die Marke.

Dürfen wir vorstellen: Manne, Produktionsleiter bei Lightweight. Dieser kurze Film begleitet ihn auf seiner Reise zu dem berühmten Tattoo-Künstler Luke Atkinson, von dem er sich sein Lieblingssignet für immer auf die Haut malen möchte. Es ist das neue Lightweight Logo - für Manne kein simples Tattoo. Im Prinzip will er nicht mal eine Tätowierung. Was er will, ist das absolute Zeichen, das Hingabe und Leidenschaft symbolisiert - für die feinsten und leichtesten Laufräder aus Karbon, die es gibt. Die, die er jeden Tag in Handarbeit mit seinem Team fertigt. Was er liebt wie nichts anderes.

Manne ist ein freier Mann. Weil er genau da ist, wo er sein will.
Danke Manne. Danke, dass du uns den Weg zeigst.


2012 Copyright -- all rights reserved
Lightweight -- Handarbeit für Beinarbeit
www.ligthweight.info

---------------

CREDITS:

Manfred: as "Manne", production leader at Lighweight
Luke Atkinson: as tattoo artist "Luke" and "The Voice"

Jörg Ludewig & Sören Spiegelberg @ Lightweight: for making it happen

Philipp Grolle @ bölb: Concept, Camera & Edit
Emile Stoverinck @ bölb: Concept & Copy
Mario Stockhausen @ bölb: Executive Creative Director

Alexander Rojas: Voice recordings
Frau Schübel: Recording Studio
Johannes Oesterle: Music Composition
Demon Checker Tattoos Stuttgart: Location
lightweightcyclingcarbon

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