Tienda Perfecta: los 5 Pilares de la Ejecución

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Involves en Español
Published at : 12 Dec 2020
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¿Cuánto dejas de vender por una mala ejecución en el punto de venta? ¿Qué es una tienda perfecta y cómo lograrla?


Es importante conocer las características que conforman una Tienda Perfecta para lograr la ejecución perfecta en el punto de venta:



1) ¿La Tienda Perfecta cuenta con los productos que el shopper busca?

2) ¿El producto se exhibe en el lugar correcto y está correctamente exhibido?

3) ¿El precio es el correcto?

4) ¿Los SKU’s cuentan con la Participación en Anaquel adecuada?

5) ¿La presentación de la marca está disponible cuando el shopper va a la tienda?



Tienda Perfecta: los 5 Pilares de la Ejecución
. En este webinar vas a aprender más sobre Tienda Perfecta, Share of Shelf, Pricing, Disponibilidad, Visibilidad y Monitoreo:



- Disponibilidad

¿Cuántas veces nos hemos frustrado por no encontrar el producto que tanto buscamos?
¿Qué ocurre cuando el cliente no encuentra un producto?



- Share of shelf o Participación en anaquel

Y ahora que el consumidor está frente a frente con varias marcas, ¿cómo será su elección?

¿Ganar más espacio va a garantizar un incremento en la venta?



- Visibilidad

¿Cuáles son las mejores acciones para influenciar al consumidor a que seleccione tu producto?

¿Las activaciones y los materiales POP realmente fueron funcionales y generaron un buen retorno?



- Pricing o Precificación

¿Cómo asegurarme de que mi estrategia de precios se está ejecutando?

¿Mi estrategia de precio está acorde con mi inventario?



- Monitoreo

¿Cómo puedo controlar todas estas estrategias?

¿Qué espero y qué gano con un buen monitoreo de mi fuerza de campo?



En los días de hoy, vemos que la relevancia del punto de venta como plataforma para la construcción de las marcas crece vertiginosamente. ¿Tu empresa está preparada?



¿Quieres lograr el máximo nivel de ventas y de retorno en cada acción en el punto de venta? ¡No te pierdas el webinar!


Con Rafael Mota Miranda y Rafael Pires



Una iniciativa Club del Trade: www.clubdeltrade.com
Tienda PerfectaPerfect StoreTienda Ideal

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