The BBC has heard testimony that the teachings of spiritual influencer Teal Swan may have contributed to the suicides of at least two of her followers.
Swan, who has said that death can be a re-set button - has hundreds of thousands of followers across social media platforms and her Youtube channel has over 78million views.
But mental health experts say her teachings around suicide could be dangerous.
Our global religion reporter Lebo Diseko reports.
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Canada and US:
From Canada or US: If you're in an emergency, please call 911
In the US, you can call the National Suicide Prevention Lifeline on 1-800-273-8255 (TALK), or the Crisis Test Line by texting HOME to 741741, or visit SpeakingOfSuicide: https://www.speakingofsuicide.com/resources/
Young people in need of help can call Kids Help Phone on 1-800-668-6868
If you are in the UK, you can call the Samaritans on 116123
BBC Action Line has support and more information on emotional distress: https://www.bbc.co.uk/programmes/articles/4WLs5NlwrySXJR2n8Snszdg/emotional-distress-information-and-support