The Everyday Low Price Strategy

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Alanis Business Academy
Published at : 10 Dec 2020
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Everday low pricing is a common strategy that involves a business establishing prices lower than competitors and then largely avoiding sales promotion. Everday low pricing, commonly referred to by the acronym EDLP, is intended to encourage consistent customer traffic in stores while achieving profitability through volume.

In this video you'll learn more about everyday low pricing and how it compares to penetration pricing and price skimming.

Learn about price skimming: https://youtu.be/V8NjDBsVWUY
Learn about penetration pricing: https://youtu.be/Fjm6VVbe7bM

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