Rebranding for Ncourage - A wholly owned subsidiary of Tata Chemicals Ltd

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BigBrandTheory India
Published at : 15 Dec 2020
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Re-energizing the endeavor of scalable social impact.

We are proud to share our latest work. A deep dive brand strategy and re-branding endeavor for the wholly owned subsidiary of Tata Chemicals Ltd. - Ncourage, a Social Enterprise Foundation. Our journey began with decoding and comprehending the teams' vision and passion. And then translating it into a brand ecosystem that connects impeccably. From intensive audits, brand architecture, narratives to expressions that capture imagination.

The new visual identity we crafted is inspired from the concept of ‘creation’s blueprint’. Observe any natural creation deeply and you see the veins as its key design. The brand identity of Ncourage is anchored to these veins of creation. It impeccably resonates with the purpose of social equity, scalable impact, and inclusive growth. The roots and veins in the design of creation are equal across all living elements. The system of roots is self-sustaining and scalable, and it is inclusive.

The primary colour palatte of Ncourage is natural and clean blended with an earthy tone, which directly reflects the target intervention area of ncourage - the rural community, each colour represents a unique dimension Ncourage aims to impact. Keeping the humanitarian stance of Ncourage, we crafted a tone of voice and messaging strategy that exudes compassion, respect, humility, confidence and empathy.

Ncourage has been a project where we experienced an impeccable spirit of synergy. We wish Ncourage the very best for its noble endeavors.
RebrandingNcouragewholly

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