Search Engine Optimization SEO, experts agree that directing visitors to your website is the tool to your success. Reciprocal links were the most common forms used on the internet. It's similar to networking. You have a site, your friend John has a site, your friend Mike has a site, and so it goes, and each of you add a link to each other's sites on your sights and that's what made the world on the internet go round. However today, with millions of sites, and millions of viewers, there has to be other ways to get yourself noticed. The best way to do this is by creating a One way link, another words, you get yourself placed on a certain website, with a link to your website and your website only. No having to go through a zillion others to get people to find you. The best way to develop such a one way link is by creating a theme that is unique to you or your product, and get it in the search engine so that if for example your company is Gooby Gifts, people can immediately click on Gooby Gifts and get right to your sight.