Paid search explained
Published at : 09 Dec 2020
When a person types in a word or phrase on a search engine, a list of results appears with links to web pages and other content related to the search. This results page is organised into different sections; this video covers the adverts. You’ll learn:
- a bit about advertising on search engines
- why advertising on search engines is so effective
- how advertisers compete for an opportunity to show ads on the search results page.