Know Your Customers & Your Market | The 4 Q Conversation That Saved IBM From Bankruptcy

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Peter Boolkah - The Transition Guy
Published at : 07 Dec 2020
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➜ Understanding your customers to grow your company
➜ Why it's so important to know your customers - A lesson from IBM
➜ Subscribe: https://www.youtube.com/channel/UCXn1EOlVVgH7c5ppWQeFjWQ/featured?sub_confirmation=1

In business, one of the most important things to know is your customers' and market's needs.

See, without knowing your customers, there's no way you can move in the direction that's best for your company. In a way, you'd be flying blind.

But many business owners know this, the problem is that they're often not sure HOW to get that information. And IBM had a solution to this back in the day: The 4 Q Conversation.

The 4 Q Conversation is an immensely useful tool to help encourage your company's growth. In this video, I talk about exactly what that conversation is and how you can use it.


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CONNECT WITH PETER BOOLKAH:

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http://www.Boolkah.com

https://www.facebook.com/Boolkah

https://www.instagram.com/pboolkah/

https://www.linkedin.com/in/boolkah

https://twitter.com/boolkah



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ABOUT PETER BOOLKAH

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Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses.



Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.



It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful.



As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing.



Peter’s ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs.



So if you are scaling up your business, you’re in a business transition period, and want to know more then connect with Peter at Boolkah.com



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THE TRANSITION GUY

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Peter Boolkah is the World's #1 Business Transition Coach and also known as ‘The Transition Guy’. This YouTube channel and his podcast is where he shares his unique and direct approach to taking back control of your business (and your life) while growing and transitioning your business from one level to the next.



As a business owner, transitioning your business is all about setting and reaching your goals as well as business transition planning and process.



Do you want to accomplish what you set out to do with your business? Do you have dreams of doing things other than running your current business? Could you do with some honest help and guidance to make it happen? If you answered YES then The Transition Guy is for YOU!
who are your customersknow your customerscustomer service

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