What is your expertise? How would you define and describe what you bring to the table that your client doesn't already possess?
To survive and thrive as a consultant, you want to build your practice on what you are great at and the unique and differentiated abilities that make you an irresistible strategic partner.
In this video, I go over:
* The definition of a marketable expertise * How to describe the value-add that your expertise creates * What expertise is NOT
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