How To Create Your Agency’s Capabilities Deck

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Butler Branding Agency
Published at : 10 Dec 2020
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How To Create Your Agency’s Capabilities Deck
A Capabilities Deck is a simple, visual way to show prospects how you are the guide in their journey. It’s also a great sales tool to have on hand if/when potential prospective clients ask you to send something that shows what you do.
A capabilities deck should include:
1) An agency overview
2) Problem/Solution Summary
3) Process
4) Case Studies
In this video, Sean explains each section and how to create your agency’s capabilities deck. This video is a cutdown from the Brand Positioning course in the Agency Scaling Program.

You can purchase the entire course, including templates, study guides and worksheets at https://agency.butlerbranding.com/positioning/.


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Butler Branding is a full service branding and marketing agency. Learn about our company, see our work or start a project on our website:
https://butlerbranding.com

Are you a CREATIVE ENTREPRENEUR looking to level up your agency? See our Agency Scaling website where we have courses and content JUST for you:
https://agency.butlerbranding.com/

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Don't forget to follow us on the socials:
FB: https://www.facebook.com/butlerwebanddesign
IG: @butlerbranding (https://www.instagram.com/butlerbranding/)
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