How The KitchenAid Stand Mixer Became A Status Symbol

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Published at : 26 Jan 2021
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KitchenAid stand mixers are absolutely iconic. The design hasn't changed since 1969 and fans are obsessed. The company has reported 25% growth year-over-year in 2020 — the pandemic-induced baking boom surely helped. Bought by Whirlpool Corp. in 1986, here's how the 101-year-old company has helped build successful culinary careers while empowering the home cook too.

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How The KitchenAid Stand Mixer Became A Status Symbol
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