How MeUndies Sold Millions Of Pairs Of Underwear

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Published at : 01 Jan 2021
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How did direct to consumer start-up MeUndies sell over 10 million pairs of underwear? Founder Jonathan Shokrian talks to CNBC about shock advertising, social media and MeUndies' road to success.

Introducing The Upstarts, a new series about the companies you love that came out of nowhere and are now everywhere.

Jonathan Shokrian started MeUndies after a negative experience buying underwear at a department store. He raised $400,000, mostly from friends and family, and launched the millennail-friendly direct to consumer underwear start-up in 2011.

According to Shokrian, MeUndies has sold over 10 million pairs of underwear and has been profitable in each of the past three years. The company will end 2019 with at least $75 million in annual revenue.

How did MeUndies start a successful direct to consumer brand? MeUndies was off to a slow start until it turned to social media and harnessed the power of provocation.

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How MeUndies Sold Millions Of Pairs Of Underwear
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