Google Passages – What They Are & What They Are Not

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Search Engine Journal
Published at : 06 Jan 2021
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Now that Google has officially announced Passages, questions abound about what they are and how we can optimize for them. There was some initial confusion about if they were indexed, or if they were just a new type of ranking. Our team of experts is hear to ask the important questions, and find out what we need to know. The amazing Bartoz Goralewicz will lead a discussion with Martin Splitt, Tomek Rudzki and Cindy Krum, all to understand what Google Passages are and what they are not.

Martin from Google will explain what he can about how Passages work, and how SEO’s should think about them in their strategy. Tomek, well known for his brilliant articles and research on Google indexing will ask questions about how Google finds and stores passages in their index; Cindy Krum, well known for her discussion of Fraggles in SEO, which seem a lot like Passages, will ask questions about how Passages relate to Google’s understanding of entities and the topic layer, and how they might be used in the future. It is sure to be a lively, informative and entertaining discussion that you won’t want to miss!

Bartoz Goralewicz is the founder & CEO of Onely (https://www.onely.com/), a technical SEO tool and service provider. Bartosz is active on Twitter at https://twitter.com/bart_goralewicz.

Other guests can be found on Twitter as well :
- Martin Splitt - https://twitter.com/g33konaut
- Tomek Rudzki - https://twitter.com/TomekRudzki
- Cindy Krum - https://twitter.com/Suzzicks

Enjoyed this video? Make sure to subscribe to our YouTube channel here : https://www.youtube.com/user/searchenginejournal

Looking to keep up with what current and effective in Digital Marketing today, check out https://www.searchenginejournal.com for everything you need to keep up with the Digital Marketing space and improve your skills as an internet marketer.
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