Facebook wants to take Apple down with it: Antitrust expert

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Published at : 23 Dec 2020
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Doug Melamed, Stanford law professor and former U.S. assistant attorney general, joins "Squawk Alley" to discuss antitrust scrutiny of Facebook, Apple and more. Subscribe to CNBC PRO for access to investor and analyst insights on Facebook and more: https://cnb.cx/3dIH56N

Facebook on Wednesday ran newspaper ads, published a new website and ran blog posts outlining its arguments opposing Apple over a privacy change that it claims “threatens the personalized ads that millions of small businesses rely on to find and reach customers.”

Facebook, in its blog post, argued that Apple’s new tracking rules are “about profit, not privacy,” and said it believes Apple is behaving anticompetitively by using control of the App Store in a way that benefits its bottom line at the expense of developers and small businesses.

The company is running print and digital ads in The Wall Street Journal, New York Times and Washington Post that say: “We’re standing up to Apple for small businesses everywhere.” It also has a new website on an upcoming change to iOS 14 that affects how apps can use ad-tracking tools with Apple’s ad identifier, the IDFA.

“Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend,” Facebook’s print ad reads. “While limiting how personalized ads can be used does impact larger companies like us, these changes will be devastating to small businesses, adding to the many challenges they face right now.”

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