[ENG SUB] When You're Tricked by This Marketing Strategy without Realizing It

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The Shiny Peanut
Published at : 01 Jan 2021
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If you go into a coffee shop, When you see there are two different sizes offered for the drink of your choice one a small, 250 ml for $1 and the other a large 1 litre drink for $3, the majority of us would choose the smaller one, right. But if the shop offers a third option, in a medium size of 500 ml at a price of $2.50, you might change your mind. You might consider ordering the middle option. If at this point you feel you’ve profited any in your decision, you’ve actually been drawn in by a strategy called the Decoy Effect.


Indonesia Translation :

Kalau kamu pergi ke Coffee Shop, saat kamu lihat ada 2 ukuran dari rasa yang kamu suka, yang pertama berukuran kecil 250 mililiter dengan harga 1 dolar dan yang kedua ukuran besar 1 liter dengan harga 3 dolar, kebanyakan dari kita akan berpikir untuk memilih ukuran kecil saja ya. Tapi Jika toko tersebut memberikan pilihan ketiga yaitu kopi dengan ukuran medium 500 mililiter dengan harga 2,5 dolar, cara berpikir kamu bisa berubah tuh. Kamu akan mulai tertarik melihat pilihan di tengah-tengah tersebut. kalo kamu merasa untung sebenarnya kamu terjebak dalam sebuah strategi yang dinamakan Decoy Effect.


For business inquiries please contact : theshinypeanut.official@gmail.com
coffee shopDecoy Effecttwo choices

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