As part of its global electrification strategy, Lexus debuted the futuristic LF-30 concept car at the 2019 Tokyo Motor Show, which thrilled attendees with its visionary design and imaginative technologies. The new strategy, called ‘Lexus Electrified’, targets a fundamental leap in vehicle performance, handling, control and driver enjoyment.
Watch to learn details of our next-generation electric drive control technology called “DIRECT4”, and to get a preview of the design of our next EV concept vehicle. We interviewed Takashi Watanabe, the Chief Engineer for Lexus Electrified, to dive into development details and gain further insights into the continuing expansion of electrification within Lexus. We also spoke with Koichi Suga, General Manager of Lexus Design, to learn how electrification will impact design.
Learn more at: https://discoverlexus.com/stories/lexus-electrified
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