Ch 8 Part 2 | Principles of Marketing | Kotler. Convenience, Shopping, Specialty, Unsought

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Dr. Sharaf Alkibsi
Published at : 28 Jan 2021
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Chapter 8 Marketing 101 University level Philip Kotler.
Consumer products are products and services for personal consumption
Classified by how consumers buy them
Convenience products
Shopping products
Specialty products
Unsought products
Convenience productsShopping productsSpecialty products

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