Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.
Thales Teixeira provides an explanation of the stages involved in his customer value chain. According to Teixeira, companies can offer new products or services or improvements in the three areas of the value chain including value creation, value charging, and value eroding. This covers the creation of the product or service, its use, and its removal. He provides examples of companies that have found a way to improve on existing company offerings.
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