And Apple's Big New Announcement is...! #shorts

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Rene Ritchie
Published at : 15 Jan 2021
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Thanks to https://www.patreon.com/reneritchie supporters who help make these videos possible!

My first attempt at YouTube #shorts — let me know what you think!

Yesterday, CBS teased a big Apple announcement. A major new initiative. Something bigger and better than any new product.

Speculation ran rampant. Everything from a major vaccination logistics effort to Apple Car tease. A new privacy policy to… some attempt at hype-jacking CES.

Well, Apple just made their big announcement and it’s this…

"A major new Racial Equity and Justice Initiative with projects to challenge systemic racism, advance racial equity nationwide"

"And commitments build on Apple’s $100 million pledge and include a first-of-its-kind education hub for historically black colleges and universities and an Apple Developer Academy in Detroit."

Apple’s CEO, Tim Cook:

“We are all accountable to the urgent work of building a more just, more equitable world — and these new projects send a clear signal of Apple’s enduring commitment. We’re launching Racial Equity and Justice Initiatives with partners across a broad range of industries and backgrounds — from students to teachers, developers to entrepreneurs, and community organizers to justice advocates — working together to empower communities that have borne the brunt of racism and discrimination for far too long. We are honored to help bring this vision to bear, and to match our words and actions to the values of equity and inclusion we have always prized at Apple.”

Apple is also making a contribution to The King Center, a living memorial to the legacy of Dr. Martin Luther King Jr. to share his teachings and inspire new generations to carry forward his unfinished work.

For all the latest Apple news, hit subscribe, and if you are looking for more info on all of Apple’s new products for 2021, including those new iPhones, iPads, Macs, and more, I’ve got a whole breakdown on that for you as well, so check these out:

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🖥 New Apple Products for 2021:
https://www.youtube.com/playlist?list=PL3XJJi5sAjD1NQJsw9AWgBY2dzOWVpNWo

💻 Apple Silicon Macs (M1):
https://www.youtube.com/playlist?list=PL3XJJi5sAjD1sCicSKd0irf5TnQ1KJvPm

📱 iPhone 13 Coverage:
https://www.youtube.com/playlist?list=PL3XJJi5sAjD2Os17f8JOjnAB47AY-Xmx2

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AppleRene Ritchie

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