6 steps of marketing planning

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Pepijn Schoemaker
Published at : 08 Dec 2020
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These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes.

Have a look at my webinars concerning these models:

Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig
Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y
Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ
Blue Ocean Strategy: https://youtu.be/sBftiA7wmt4
The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk
Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8
The BCG Model explained: https://youtu.be/tKO5TpR2UwE
7S model of McKinsey: https://youtu.be/yGceFEDmtIM
SWOT Analysis explained: https://youtu.be/bunYnEGaEvs
Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg
MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI

Please subscribe to my channel for future webinars and like this video if it is valuable for you!

You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar.

Thank you all for watching and good luck with your exams or business!
6 steps of marketing planningstrategic marketing planning processmarketing planning process

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