2- Intended, Emergent, and Realized Business Strategies – Strategic Management - Chapter 1 Lesson 2

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Published at : 18 Jan 2021
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Learn Business Strategy and Mintzberg Intended, Emergent, and Realized Strategies. This lesson covers chapter 1, Lesson 2, Intended, Emergent, and Realized Strategies. Because change affects the strategies of almost all organizations, understanding the concepts of intended, emergent, and realized strategies is essential (Mintzberg & Waters, 1985). You start with an intended strategy. The unrealized strategy are any part of the intended strategy that you abandon. The deliberate strategy is what you put into action, and the realized strategy is often a combination of your deliberate strategy and any emergent strategies that develop. The main topics in the video are:

• Learn what is meant by intended and emergent strategies and the differences between them.
• Understand realized strategies and how they are influenced by intended, deliberate, and emergent strategies.
• Why demographics are essential for strategic management

One often overlooked source of strategic information is demographics, which includes data on population, age, and gender. Demographics analysis has a high degree of predictability. Understanding various demographic aspects of current consumers (from sales data) and analyzing how this might change over the medium-to-long term can be of real strategic importance to firms.

Key Takeaways

Most organizations create intended strategies that they hope to follow to be successful. Over time, however, changes in an organization’s situation give rise to new opportunities and challenges. Organizations respond to these changes using emergent strategies. Realized strategies are a product of both intended and realized strategies.


Main references

Video lessons on Strategic Management provide as learning supporting material for the book Mastering Strategic Management: Evaluation and Execution, 1st Canadian Edition, Author Janice Edwards. This textbook is an OpenBook available at BCcampus Open Education. The web version of the Mastering Strategic Management – 1st Canadian Edition can be accessed at https://opentextbc.ca/strategicmanagement/ .


Mintzberg, H., & Waters, J. A. (1985). Of strategies, deliberate and emergent. Strategic Management Journal, 6, 257–272.
Porter, M. E. (1996, November–December). What is strategy? Harvard Business Review, 61–79.


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Americo e-Learning provides practical training in business analysis for professionals that work within short due dates and under pressure. A hands-on learning experience in which students have the opportunity of developing skills such as problem-solving, critical thinking, quantitative analysis in practical business applications.

Topics covered in this video:

mastering strategic management, strategic management book, strategic management lesson, intended emergent realized strategies Mintzberg, intended emergent realized strategies, strategy demographics, demographics importance, intended strategy, emergent strategy, realized strategy, deliberate strategy, what is strategy, define strategy, defining strategy, strategy lesson college, strategy lesson university

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We provide a hands-on learning process. During the courses, my students have the opportunity of developing skills such as problem-solving, critical thinking, and quali-quantitative analysis in practical business applications. My sessions started with the basics, then practice, implementation in a supporting software, and at the end, recommendations for a professional presentation. We cover the complete cycle, from the analysis to the business presentation.


My background includes D.Sc. in Industrial Engineering, and MBA, and 20+ years of hands-on experience in service and manufacturing industry. My teaching differentials represent a combined approach with a deep understanding of Business Management models, real case assessments, and personal testimony from my multifaceted experience. My extensive hands-on business experience (20+ years), along with proper teaching methods, has been contributing to my students’ success since my first teaching assignment 15 years ago.

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