Today we’re looking at the best watches under $100 USD. I get it: you want a nice watch but can't (or don't want to) spend a ton of money. The good news is, there are plenty of great affordable watches under $100.
And I'm not talking about cheap “fashion watches” or luxury counterfeits. I'm talking about well made watches from respectable brands; watches that will look great and keep on ticking for very long time.
Any watch on the list above is a great choice, whether it's your first watch or a gift for a close friend. Also, watch collecting is a marathon, not a sprint. You may buy/sell/trade watches for a long time, so don't overthink your first purchase.
And if you do want to buy a "fashion watch" and don't care about brand heritage or mechanical movements, that's fine too. Whatever you end up buying, wear it in good health!